Top Dog Advisory hired me to help them create an explainer video that delved into the nuances of their approach to Business Innovation. The Rolling Ball Approach, honed over decades, has been a successful strategy for companies of all sizes to foster real innovation. The video's aim was to animate this concept, making it straightforward, simple yet impactful.
…was the personal touch of the founder, George's, style, which profoundly influenced TDA's brand identity. The color palette of Top Dog Advisory, inspired by George's attire on the day of its conception, highlighted the importance of infusing his personality into the video. The explainer video needed to reflect this, capturing his personality and professional ethos.
The creative process involved extensive storyboarding and visual explorations, focusing on crafting the Rolling Ball not just as a symbol, but as a unique character. This protagonist needed to embody the distinctiveness and personality of each business it represented. I experimented with a variety of textures and patterns, aiming to keep the ball relatable yet distinctive.
…with a 3D Rolling Ball, creating a dynamic interplay between the dimensions. The focus was on the four core aspects of the Rolling Ball business model - Diameter, Mass, Friction, and Magnetism. Each dimension was crafted to be distinct and instantly recognizable, from the diameter reflecting the scale of business ideas to the magnetism indicating customer attraction.
